Helena Rubinstein

Premium Uv Mexoryl

Sx + Xl Nude Bb Base Spf50 Grape

HELENA RUBINSTEIN leveraged her anti-aging scientific knowledge and was inspired by the pristine appearance of the White Lotus, a true miracle of nature, to create a new anti-aging UV protection. HELENA RUBINSTEIN laboratories have conceived PREMIUM UV: a protection designed to act as a "repellent", inspired by the "Lotus Effect", a natural barrier that insulates against water and pollution.

UV rays are rejected to protect the skin from sun damage, the appearance of wrinkles and the formation of spots. Hydrated and softened, the skin is radiant, its youth is preserved by guaranteeing hydration for 12 hours *.

The youth of the skin is preserved.

* Instrumental test