Helena Rubinstein

Premium UV SPF50

White Base Colored Cream

Always pioneers of scientific research, HELENA RUBINSTEIN laboratories create a cream that combines the best make-up expertise with the best skincare technology: Premium UV combines BB pigments, bare skin effect, with a high protection base SPF 50, with a complete treatment anti-aging, moisturizing and anti-pollution. The complexion is instantly evened out and more beautiful.

After application, the skin is hydrated and protected against UV rays and pollution.Premium UV Base White HELENA RUBINSTEIN leveraged its anti-aging scientific knowledge and was inspired by the immaculate appearance of the White Lotus, a true miracle of nature, to create a new anti-aging UV protection. HELENA RUBINSTEIN laboratories have conceived PREMIUM UV: a protection designed to act as a "repellent", inspired by the "Lotus Effect", a natural barrier that insulates against water and pollution. UV rays are rejected to protect the skin from sun damage, the appearance of wrinkles and the formation of spots. Moisturized and softened, the skin is radiant, its youth is preserved by guaranteeing hydration for 12 hours *. The youth of the skin is preserved. * Instrumental test