Mirum

Make Love Not War

Eau de Parfum

The revolutionary spirit of the Beat Generation expressed itself through ideas and was inspired by the sentimental memory of our existence and the search for universal love. Its perfume belongs to childhood memories. It is atavistic. It is sharp. It is persistent. It is critical. It's thin. It is sincere. It is pure. It tastes of gentle rose and pungent spice. It is the same smell as the first kiss given to your loved one.

The rose has always been associated with very different meanings. It can represent passionate love as well as purity and virginity, spiritual elevation and vanity, beauty and sensuality - all essential qualities for originating the revolutionary spark. The perfume, which Jicky and Giorgio smelled in the air that day on the Isle of Wight, was the smell of wholeness.

And the rose, queen of flowers, had to put her signature on the fragrance. Present in the top notes, with bergamot and iris, it was found in the heart notes together with sandalwood from India and vanilla from Isola Madre.

In the final notes, patchouli, Virginia cedar wood and Arabian amber gave softness to the perfume. A special softness, similar to the smell of the first kiss given to a loved one: Make love, no war!