Mirum

Warm Thrill

Eau de Parfum

When the guitar jacks turned on, six hundred thousand of them felt chills run on their skin. The festival which took place in 1970 on the Isle of Wight was a general frenzy. "Happiness is a hot thrill," the boys of the Beat Generation sang. The air had a mystical, intense, primal smell, full of goodness. It was Warm Thrill, the perfume of happiness.

In the formulation of the perfume, the initial notes of verbena, neroli and lime celebrated the euphoria of the participants. Jasmine and tuberose marked the heart notes and defined the personality of the perfume. The presence of incense in the final chord revealed a mystical vocation, while cedar and rose wood conferred softness and warmth. Finally, a note of white musk instilled spontaneity in the perfume, revealing the Beat Generation's desire for freedom