Phenotype beauty

City protection

Face cream

An innovative project of personalized cosmetics,

which takes into account all the genotypic and phenotypic characteristics of the individual, to adapt the treatment to the specific needs of your skin, choose the right ingredients and the correct dose. The study of DNA has taught us that no two organisms are alike. Each of us is the exclusive result of the interaction between our genome and the surrounding environment. Our phenotype, in fact, changes continuously over the course of our life and factors such as sun exposure, age, nutrition affect its structure and plasticity.