SHAMPOO
74

Shampoo 74® is indicated on normal to dry scalp and hair.
Its high nourishing and moisturizing power makes it particularly recommended when the skin is dry, damaged and abraded, as well as when the hair is brittle and parched even after the use of chemical agents (dye, permanent, gel, hairspray, etc.).
Its action also produces relief from irritation, redness and itching, leaving the hair soft, supple, bright and voluminous.
Protein from 4 grains (wheat, millet, soy and barley)
Obtained through a particular process of isolation of the same which does not involve structural changes, thus leaving their beneficial properties unchanged. The selection of these proteins therefore allows the contribution of three important groups of amino acids: - glutamic and aspartic acid (over 10%) - arginine, phenylalanine, leucine, lysine, proline and serine (over 5%) - alanine, glycine, isoleucine, tyrosine, threonine and valine (over 3%).
Hydrolysed milk proteins
They help to repair and recompact the external keratogenic cells of the hair (cuticle) from damage caused by dyes, overheating, perms, etc. which lead to hair breakage and fraying (split ends).
Egg yolk
Egg yolk is a widely used and effective traditional ingredient for healthy and shiny hair as it is a source of proteins, vitamins and minerals.
Vegetable saponins
A saponin is a complex glycoside belonging to the group of cyclic triterpenes or steroids. It has a particular structure, with a hydrophilic part and a lipophilic part, which has cleansing, soothing and antiseptic properties.
The polyphenols
They have astringent, anti irritant and antioxidant properties. Shampoo 74 contains vegetable saponins obtained from:
Shikaki (India)
It is a variety of acacia whose fruits have been used for hundreds of years in traditional Ayurvedic medicine to wash hair and as an adjuvant against dandruff.
Desert Date - Desert Date - (Africa)
Saponins are obtained from the rich pulp of the desert date fruit.
Gypsophila (Europe) Saponins are extracted from the root of the plant known as "mist".
This shampoo can be used on a daily basis. Its characteristics, in most cases, make the use of the balm superfluous.

Components
Aqua; disodium cocoamphodiacetate; sodium lauroyl glutamate; acacia concinna fruit extract; balanites aegyptiaca fruit extract; gypsophila paniculata root extract; zeamais; panicum miliaceum; hordeum vulgare; soy protein; enzyme hidrolyzed milk protein; acetylated glycol stearate; egg; xanthan gum; citric acid; phenethyl alcohol; caprylylglycol; trideceth-8.

Format
125ml bottle.

Bibliography
- Casemelle JC, Costas MJ., Sillero G., Sillero A.Bis-(5'-guanosyl) tetraphosphatse in rat tissue. Biochem.J. 1982-201:405-410.
- Grau VP, Günter-Sillero MA, Sillero A. Binding of P1,P4(5'-guanosyl) tetraphosphate to brain.1982;257:11848-11851.
- “Medicinal plants, pharmacological chemistry and therapy” R. Benigni, C. Capra, PE Cattorini - "Chemistry and pharmacology of medicinal plants" M. Perdetti.
- EH Graul. H Hundes